One of the most important pillars of brand Fiat is its commitment to sustainable mobility. The Group keeps introducing innovative solutions in every operating region for both conventional engine technologies and alternative fuels and propulsion systems. Examples of already available eco-friendly technologies are TwinAir, Multijet II, Multiair and the largest natural gas range in Europe. As a result, average CO2 emissions from Fiat cars sold in Europe decreased by 13% in 2013 compared with 2007. The launch of Fiat 500e in USA, a zero-emission electric vehicle, is also evidence of the environmental commitment of the brand.

In addition to the new technologies, Fiat believes that the environmental impact of vehicles is strongly influenced by consumers' driving behaviour. Fiat continues to invest in eco:Drive, an application that improves driving styles by giving personalized recommendations for reducing emissions, saving fuel and quantifying economic advantages.